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An illustration shows how Yottaa’s site speed optimizer handles website traffic

(WEB HOST INDUSTRY REVIEW) — Speed has become one of the most important measures of an enterprise website’s effectiveness. if a site takes too long to load, it could turn off potential customers from ever coming back. Web optimization firm Yottaa (www.yottaa.com) has created two web performance products to address this need for speed, including its recently launched Site Speed Optimizer.

While the space is heavy with competitors, including LulzSec-endorsed CloudFlare (www.cloudflare.com) and Incapsula (www.incapsula.com), Yottaa CEO Coach Wei says its all-in-one service with a focus on performance sets this startup apart.

“Anybody who owns a website wants to make their website faster. Obviously there is good reason for that, but the problem is faster speed, faster performance so far has only been available to the top 10,000 websites that can afford the time and resources to figure out all the different solutions: how to measure your performance, how to test it, and how to accelerate it,” Wei says in a phone interview with the WHIR.

Between the general availability launch of its Site Speed Optimization service last week and being named a finalist for the Web 2.0 Startup Showcase in new York City, October has been a busy month for the Boston and Beijing-based company.

Wei says Yottaa’s new service is designed to be affordable and easy to use for websites of any size, making it an attractive solution for companies without huge resources.

“Essentially it’s a performance acceleration service that can automatically make any website dramatically faster, typically by 50 percent to 200 percent faster than the way it is today,” Wei says.

The self-managed service requires no software or hardware and can be provisioned in a few clicks, according to Wei. the online subscription model starts from $29 per month, Wei says.

Yottaa Site Speed Optimization provides more than just optimizations, Wei says. It provides monitoring, assessment and benchmarking as well.

Wei says its main competitors, Incapsula and CloudFlare, offer a security service with some performance benefits, and the recently launched Google Page Speed Service is an acceleration service without the added benefits of monitoring or benchmarking.

“Most websites aren’t going to have the bandwidth or the financial resources or the technical resources to go research every individual offering and pick out exactly how it will work. From that perspective, we think it’s very important to offer an all-in-one service with one place where you can get all the information you need,” Wei says.

Launched in beta last year, Yottaa’s website monitoring service monitors customers’ websites from multiple locations around the world using real browsers to give customers the real user experience of visitors to their websites.

“We give them all the stats, the metrics, tell them what problems there might be, and really help our customers understand how their website performs,” Wei says.

Wei says that in the last ten months Yottaa has amassed more than 50,000 website using its website monitoring service.

After speaking at HostingCon 2011, it is no surprise that Yottaa designed its product to work with hosting providers. Wei says web hosts can use its product to attract more revenue and provide additional value-add to their customers. Wei says Yottaa has been working closely with a wide-range of hosting providers through its referral program and reseller program.

“We work from the perspective of partnerships,” Wei says. “We don’t think people can do this alone.”

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